Marketing Manager – Product & Communication, Bangalore, 3+ Yrs, 10 LPA

From 3 to 7 year(s) of experience
₹ 9,00,000 - 10,00,000 P.A.

Job Description

Roles and Responsibilities

ORGANISATION

A reputed brand in the field of Education and Ed-Tech and a part of a multi-billion dollar conglomerate. They are one of the largest educational groups in India.

ROLE

In this role you will be planning and executing innovative and effective marketing campaigns & communications that clearly contribute to the business goals of organization's global units. Driving Online / Offline campaigns, communication strategies and executing them with clear cut aim of increasing revenues will be the primary objective of the role
  1. Develop the short-term & long-term marketing road-map for the product by considering the product offerings and market trends
  2. Work closely with the product/unit team and identify the right product positioning & pitch for effective marketing that resonates with the TG
  3. Analyse the existing direct & indirect competition, plan and execute marketing campaigns that differentiate the product from the competition.
  4. Work with the content team and Create content for all product collaterals such as sales & marketing decks, landing pages, videos, social media posts, webinars, etc.
  5. Work with digital team and enable them with the right brand assets, messaging conten & other inputs that would be crucial for the success of the campaigns
  6. Work with the sales team and provide them the required support in terms of product marketing assets & collaterals
  7. Participate in virtual events, fairs, school presentations, education fairs, campus walk-ins and any other related events.
  8. Nurture the leads through active communication via multiple channels like Email, WhatsApp Social Media etc.
  9. Work directly or indirectly with 3rd party vendors, partners & other influencers/stakeholders that would help in effective marketing of the product
  10. Work with the counselling team and assist them in preparing the right “counselling pitch” that communicates the program details in the right manner

CANDIDATE

  1. 3-7 Years experience in Marketing / Communication/Business Development Domains.
  2. Experience in Education/ E-learning/ Ed-Tech or consumer product / service is preferred but not mandatory
  3. A strong business & marketing acumen with a thirst to grow business through new and unique initiatives
  4. Up-to date with the latest trends and happenings in the marketing domain – both digital & offline
  5. A brilliant team player who would be working effectively with product, digital & sales teams
  6. Strong communication skills – both verbal & written and a flair for catchy content
  7. Proven experience in managing a number of marketing programs and events concurrently
  8. Broad knowledge of key issues and trends in the education, e-learning & ed-tech industries A good idea about digital strategies, initiatives and enough knowledge to work with the digital team / agency

  • LOCATION : Bangalore

  • SALARY : 10 LPA (negotiable for the right candidate)




Education

PG:MBA/PGDM in Marketing

Company Profile

Talent Bee Consulting Pvt. Ltd

A  reputed brand in the Education Industry in India. Also has a fast growing Ed-Tech brand. A conglomerate with multi-million dollar revenue across industries
Company Info
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Contact Company:Talent Bee Consulting Pvt. Ltd

Website:http://careers.talentbee.in

Salary:

9,00,000 - 10,00,000 P.A.

Role Category:

Marketing

Role:

Brand Management

Employment Type:

Full Time, Permanent