Digital Marketing Manager Jobs, Education, Ed-Tech, Bangalore

From 5 to 7 year(s) of experience
₹ 10,00,000 - 12,00,000 P.A.

Job Description

Roles and Responsibilities

ORGANISATION

A reputed brand in the field of Education and Ed-Tech and a part of a multi-billion dollar conglomerate. They are one of the largest educational groups in India.

ROLE

You will be handling acquisition of students for Ed-Tech (higher education) and University Education through Digital Platforms. We are looking for 2 roles. One with 5-7 Years and another with 8-10 years of experience

CRITICAL ACCOUNTABILITIES

Develop, implement and maintain paid search strategies and recommendations.
Should have run PPC for large accounts.
Conduct keyword analysis/research and writing effective ad copies.
Be able to perform website analysis and share recommendations
Reporting of campaigns with in-depth analysis on performance of keywords, ad
copies, bounce rates, conversion rates, etc.
Track and analyze campaign effectiveness.
Improve quality score and conversion rates via landing page optimization.
Analyze Clicks and Conversion data, ad expenses and ROI

KEY SUCCESS FACTORS

a) Be able to meet targets related to learner acquisitions
b) Improve quality score and conversion rates, CTRs, ROI
c) Decrease cost per acquisition

CANDIDATE

  • 5 to 7 years experience, ideally in EdTech or Education Industry (Private Universities). Those with B2C service or product firms handling significant budgets
  • Good experience in paid acquisition for consumer brands through platforms like Google, Facebook, Bing etc.
  • Worked with all major affiliates and ad networks and have a strong
    understanding of frauds in this space and its detection.
  • A result-oriented approach that directly aligns with business objectives
  • Strong negotiation skills to close media deals & alliances
  • Must be a strong team player with the ability to manage multiple projects and
    meeting tight deadlines under pressure
  • Proven track record of delivering tangible results on awareness and brand
    health

LOCATION : Bangalore

SALARY : 10-12 LPA


Education

UG:Any Graduate

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile

Talent Bee Consulting Pvt. Ltd

A  reputed brand in the Education Industry in India. Also has a fast growing Ed-Tech brand. A conglomerate with multi-million dollar revenue across industries
Company Info
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Contact Company:Talent Bee Consulting Pvt. Ltd

Website:http://careers.talentbee.in

Salary:

10,00,000 - 12,00,000 P.A.

Role Category:

Digital Marketing

Role:

Head - Digital Marketing

Employment Type:

Full Time, Permanent