Digital Marketing Manager Jobs, 4+ Years, 10- 20 LPA Bangalore

From 4 to 9 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

IDEAL CANDIDATE

- 4+ Years in Digital Marketing
- Hands on with Paid Marketing - Google, Social Media with reasonably good budgets
- Worked with consumer / B2C / D2C brands (agency or direct)



ORGANISATION

A reputed brand in the field of Education and Ed-Tech and a part of a multi-billion dollar conglomerate. They are one of the largest educational groups in India.

ROLE

We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing professional to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Opportunity will also extend to be part of other Top education brands in the country.

CRITICAL ACCOUNTABILITIES

  • Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.
  • Conduct keyword analysis/research and writing effective ad copies.
  • Be able to perform website analysis and share recommendations
  • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
  • Track and analyze campaign effectiveness.
  • Improve quality score and conversion rates via landing page optimization.
  • Analyze Clicks and Conversion data, ad expenses and ROI

KEY SUCCESS FACTORS

a) Be able to meet targets related to learner acquisitions
b) Improve quality score and conversion rates, CTRs, ROI
c) Decrease cost per acquisition

CANDIDATE

4 to 7 years experience, ideally in EdTech or B2C brands. Those with agencies handling B2C clients will work. Must have handled significant budgets
  • Paid acquisition experience for consumer brands through platforms like Google, Facebook, Bing etc.

  • Proven track record of delivering tangible results on awareness and brand health

  • Must be a strong team player with the ability to manage multiple projects and meeting tight deadlines under pressure

  • Strong negotiation skills to close media deals & alliances

  • A result-oriented approach that directly aligns with business objectives

  • Worked with all major affiliates and ad networks and have a strong understanding of frauds in this space and its detection.

LOCATION : Bangalore

SALARY : 10-20 LPA








Education

UG:Any Graduate

Company Profile

Talent Bee Consulting Pvt. Ltd

A  reputed brand in the Education Industry in India. Also has a fast growing Ed-Tech brand. A conglomerate with multi-million dollar revenue across industries
Company Info
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Contact Company:Talent Bee Consulting Pvt. Ltd

Website:http://careers.talentbee.in

Salary:

Not Disclosed by Recruiter

Role Category:

Digital Marketing

Role:

Head - Digital Marketing

Employment Type:

Full Time, Permanent